The price of the deal remains a mystery, though. Sarah Oh ( sarah ), Co-Founder Previously she was a Human Rights Advisor at Twitter. Gabor has a Masters degree in computer science from ETH Zurich. Writing in a blog post, Twitter VP of product Kevin Weil said: “Since we acquired MoPub last October, we have been working to bring native ads to mobile app publishers in order to create a more seamless and less intrusive ad experience for users. Namo Abdulla is Washington bureau chief and correspondent for Rudaw, a 24-hour news channel in the Kurdistan Region of Iraq. Twitter and Namo Media have joined forces to beef up the former’s mobile advertising business with a unified goal in mind. He previously started and sold two companies: reMail, an mobile email app acquired by Google, and Namo Media, a native mobile ads platform which was acquired by Twitter. The lastest move suggests Twitter wants to make some of these adverts more conspicuous in a bid to prevent user’s getting frustrated with blatantly obvious adverts. Twitter has increasingly been attempting to boost its profits by building banners and ads into user’s Twitter streams in favour of Tweets. Namo Media, backed by venture capital firms like Google Ventures and Andreessen Horowitz, is closing down its standalone operation and integrating into the MoPub platform that Twitter acquired last year.
Specifically, the start-up’s ‘adaptive templates’ are designed to help developers build ads that look similar to the rest of the content being displayed in the app. Namo Media is an advertising product that helps app developers run native in-stream ads in the midst of their app, creating revenue opportunities without putting off new and existing users. Twitter has acquired a San Francisco firm called Namo Media in a bid to strengthen its ad-tech business, particularly in the area of native advertising.
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